Want to encourage riding among your colleagues at work? Does your employer offer any sort of health and fitness benefit whereby, for example, they reimburse a percentage of an annual gym membership for employees? If so, consider asking the company to include membership fees for local bike clubs and registration fees for organized cycling events. I exchanged only a handful of email messages with the Human Resources person who manages employee benefits, and that’s all it took to get this added to the policy at the company where I presently work.
If you’re already a cyclist, chance are you’re more than happy to these fees, especially since they’re never excessive. But having this on the books provides you with a perk you can use to promote cycling to others. And since it leads to someone being part of a group, they are more likely to stick with it than if they were getting into cycling entirely on their own.